Paid Acquisition Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7q02yh

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Acquisition Lead based in Italy.
The Paid Acquisition Lead will own the full paid acquisition funnel, from advertising and landing pages through qualified pipeline and closed revenue.
This role goes beyond media buying, combining campaign management, conversion optimization, attribution, experimentation, and revenue analysis.
You will work directly with Sales, Marketing, Operations, and Development to identify and remove barriers throughout the customer acquisition journey.
The position offers significant ownership over channel strategy, audience development, creative testing, landing page performance, and budget allocation.
Success will be measured by business outcomes such as sales-accepted pipeline, closed-won revenue, and customer acquisition cost rather than surface-level advertising metrics.
You will operate in a remote-first, data-driven environment where experimentation, accountability, and independent decision-making are highly valued.




This is an ideal opportunity for a growth-minded acquisition professional who wants to build and continuously improve a measurable revenue-generating system.
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Accountabilities
Build, launch, manage, and optimize paid acquisition campaigns across channels such as Meta, Google, LinkedIn, YouTube, TikTok, and other platforms when supported by the business case.
Own the acquisition funnel end to end, diagnosing issues across targeting, creative, landing pages, offers, tracking, follow-up, and channel performance.
Continuously optimize landing pages and conversion flows in collaboration with Marketing and Development.
Build and manage retargeting audiences, first-party data audiences, lookalikes, and lead lists.
Maintain accurate attribution and conversion tracking across Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, CRM systems, and UTM structures.
Develop and manage a structured t

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7q02yh