System Marketing Manager
Pubblicato il 08-09-2026 - Segment (Twilio) in Pavia
Role SummaryThe System Marketing Manager - Healthcare drives the definition, positioning, and go-to-market execution of silicon-based system solutions for the healthcare vertical. This role bridges deep technical understanding of healthcare medical devices with commercial strategy, owning the creation of reference designs and proof-of-concepts that demonstrate NXP's value proposition to OEM partners while carrying global business responsibility for the healthcare segment.
Key Responsibilities
- Reference Design & Proof-of-Concept Definition
- Define system reference design and PoC requirements (MRDs) for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)
- Translate clinical and OEM use cases into technical specifications spanning MCU/MPU, analog front-end, connectivity, security, and AI compute
- Lead cross‑functional execution with systems engineering, applications, and design teams from concept through working demonstrator
- Prepare program introduction materials (business case, technical brief, executive readout)
to secure internal investment and resourcing
- Define success criteria, BOM cost targets, and differentiation vs. competitive solutions (TI, ADI, onsemi, STM)
- Global Business Responsibility
- Own healthcare segment revenue, design‑win pipeline, and SAM/forecast tracking across regions
- Build and maintain relationships with global OEM partners and Tier‑1 accounts
- Coordinate regional sales and FAE teams to align global strategy with local execution
- Track competitive landscape and market share movement; report against business KPIs
- Marketing & Content
- Develop technical articles, white papers, and benchmarking content for executive and customer‑facing audiences
- Support executive strategy decks, design‑win playbooks, and roadmap communications
- Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings
Qualifications
- BS/MS in Electrical Engineering, Bi