08 set - Turbigo
Scalapay
At Scalapay, we’re shaping a culture with high standards, independent and critical thought, innovation, ownership, and continuous learning. We operate in a fast‑moving, tech‑driven environment, and we’re looking for people who thrive in change, think boldly, and take initiative. If you’re ready to put your potential to the test in a hiring process designed to spotlight exceptional talent, this is your chance to stand out and grow with one of Europe’s most ambitious fintech teams.
THE MISSION
We are looking for a Growth Marketing Specialist to join our Growth Marketing team and take ownership of the B2B self‑service pipeline, the engine that turns inbound merchant requests into live partnerships across Italy, Spain, France, and Portugal.
You will think strategically, challenge proposals critically, and drive performance improvements through data, experimentation, and a deep understanding of digital advertising platforms. You will guide an external media agency on campaign operations and coordinate with the internal creative team on ad concepts, while also being hands‑on:
leveraging AI to prototype assets, building landing pages, and running experiments with the support of advanced LLM tools.
Key Responsibilities
- Own the performance of B2B paid campaigns across Google Ads and Meta Ads, guiding an external agency to ensure the best strategic and tactical decisions are made.
- Manage and evolve HubSpot workflows powering the self‑service pipeline: lead qualification, automated communications, deal progression, and merchant nurturing.
- Collaborate with the Product team on a new B2B onboarding portal (in‑store and online), ensuring CRM integration and communication triggers are correctly configured.
- Design, execute, and analyze A/B tests across the merchant funnel: landing pages, email sequences, onboarding touchpoints.
- Analyze campaign and funnel data to extract actionable insights and connect advertising performance to actual business impact.
- Monitor and opt
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