Digital Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7q6nb5

DIGITAL MEDIA SPECIALIST
- Plan and oversee main aspects of Digital marketing spending including Social ads, Google ads, Retargeting and prospecting digital campaigns;
- Coordinate the work of various digital marketing agencies and overseeing the digital marketing budget;
- Coordinate the creation of creative assets and copy for promotional activities and develop it with the support of a graphic designer and creative agency;
- Research digital advertising trends and monitor competitors;
- Brainstorm new and creative growth strategies through digital marketing;
- Identifies critical conversion points and drop off points and optimizes user funnels;
- Responsible for maintaining quality of data collection via Piwik analytics;
- Monitor performance marketing channels and their main KPIs providing reports, analysis, and insights on a weekly and monthly basis;
- Liaise with Brand and Product development teams to ensure brand consistency.

REQUIREMENTS




- Proven work experience as a digital media specialist for an e-tailer or native digital brand;
- Experience with visual communication principles;
- Up to date on latest trends and technologies in Digital Marketing;
- Well-organized and excellent time management abilities;
- Proven ability to collaborate and build strong relationships with consumers and major internal stakeholders;
- Advanced level on salesforce software and Analytics tool (Google Analytics; Piwik is considered a plus);
- Minimum 2 years' experience in Digital Marketing;
- Bachelor's Degree.

SOFT SKILLS
- Passion for digital and new technology;
- Demonstrated ability to collaborate across businesses and organizational levels;
- Work in an international environment;
- Be able to collaborate in a complex cross-functional environment;
- Agile mindset and problem-solving skills are required.

Location: Rome, Hybrid Working

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7q6nb5