Digital Manager
Pubblicato il 06-09-2026 - Randstad Professional Italia in Bardi
We're looking for a Digital Manager for advertising company.
Main focus on AUTOMOTIVE brand.
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The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities.
The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms.
Key responsibilities
Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.
Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.
Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.
Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.
Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.
Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.
Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.
Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.
Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.
Tools and platforms
Adobe Experience Manager (AEM), including page and component workflows
Digital Content Management (DCM) tools
Dynamic Yield for personalization and CRO collaboration
GA4, Adobe Analytics and Contentsquare for website and experience analysis
Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent
Experience and qualifications
5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment.
Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.
Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.
Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management.
Working knowledge of AEM-based ecosystems and data-informed optimization tools.
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Fluent written and spoken English; automotive, mobility or e-commerce experience is a strong advantage.