IndustrialB Lead Generation Content Marketing Specialist
Pubblicato il 08-09-2026 - Altro in Caivano
Multilingual B2B Lead Generation & Content Marketing Specialist (open to "categorie protette") Location: Company: Leading manufacturer of electrical components for industrial applications This role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit).
Summary: The primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn. Also, this role aims to increase the salesforces efficiency and effectiveness through maintenance, optimisation, and support activities.
Lead Generation and Management: Implement and support the process to move prospect/buyer personae through the funnel. Define and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. Conduct customer surveys in collaboration with product management and quality control/assurance. Support new product launches.
Outreach and Social Media: Utilise LinkedIn automation for lead generation. Create online and offline graphics using tools like Canva. Identify and generate the content to use for each buyer persona in each of the funnel's stages.
Website Management: Ensure the website is up-to-date and optimised for SEO. Use WordPress and liaise with developers/designers as needed. Prepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers.
Processes and Systems: Manage ERP data (industry, groups,
owner, process). Liaise with external providers for outbound calls, data enhancement, and management as needed. Implement and maintain tools for increased sales effectiveness (e.g., sales-effectiveness forum, web-based catalogue) Technical Tools and Platforms: Be the primary user of tools like Brevo, MeetAlfred, WordPress, etc.
Define and optimise the MAR-TECH stack to introduce automation and use AI where needed. Select, implement, and use new automation tools.
Reporting and Administration: Monitor and track costs associated with lead generation activities.
Sales Support: Support the definition of the marketing plan. Support the development and implementation of sales strategies.
Languages: Fluency in Italian and English (mandatory level B2 or above) (will be tested during the selection process).
Advanced Microsoft Office skills: Word (revisions, cross-references), PowerPoint (timed presentations) Excel (Pivot tables, VLOOKUP) (will be tested during the selection process). Knowledge of other European languages (Portuguese, Spanish, French, German). Excellent interpersonal and communication skills.
Customer-centric; effectively relates to customers and prospects. view a "no" as motivation to work harder. Flexible and able to optimally allocate time and resources. Works independently and as part of a team with open communication.
Strong professional ethics. The successful candidate will join a dynamic, growing company with a start-up spirit. We seek individuals willing to engage deeply, uphold professional ethics, and embrace a meritocratic work approach.
Don't embrace change.