08 set - Milano
Henry Schein
As the largest provider of health care products and services to office-based dental and medical practitioners, Henry Schein Inc. understands what it takes to be successful. Ranked first in its industry on the FORTUNE® World’s Most Admired Companies list we set ourselves apart through our culture. Exciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist, Europe
If you are familiar with PPC platforms, paid ads and Hubspot landing pages, then this is for you. The role can be located in Spain, Italy, Germany, France, Belgium, Netherlands, Poland, CZ
Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends),
and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) Support the integration of automation tools and AI-driven optimisation techniques.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.
Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor’s Degree or global equivalent in Digital Marketing or a related discip
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