Brand Activation Specialist Blackroll

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7qqwt6

The Oberalp Group is a management driven family business - a house of brands
that creates high quality technical mountaineering products. We have 6 own
brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive
partner of other brands in the sports sector we offer our entire know how in
communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of
adventurers and dreamers, mountaineers, looking for their next peak.

As a group, we have built up a reputation as a long-term exclusive partner by
offering our know-how in communications, sales, and brand building for a
selection of renowned international sports brands like Under Armour, Fischer,
Barts, Blackroll, and others.

For the brand Blackroll, we are looking for a Brand Activation Specialist to
coordinate B2C and B2B events, drive sports marketing partnerships and lead
product education activities.
This role is focused on increasing brand awareness and product adoption through
hands-on experiences,



including training sessions with customers and healthcare
professionals, as well as partnerships with gyms and other organizations aligned
with the Blackroll ecosystem. The position requires strong engagement with
partners and end consumers by delivering product training sessions and
representing the brand in the field.

Tasks & responsibilities

* Planning, execution and reporting of the annual sports marketing and event
calendar (B2C and B2B)
* Organization and on-field management of brand activations, events, workshops
and demo sessions
* Delivery of product education and training sessions to retailers, gyms and
health professionals
* Development and adaptation of marketing materials and training tools in line
with brand guidelines
* Controlling and reporting of the marketing and event budgets
* Collaboration with internal stakeholders and external partners to ensure
effective execution of activations and training programs
* Support seas

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7qqwt6