Category Manager
Pubblicato il 09-09-2026 - WeRoad in Pavia
ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES
Founded in 2017, WeRoad is a fast-growing startup disrupting the travel industry across Italy, Spain, UK, Germany, France, Switzerland and the US. We're a community of travelers who turn every trip into a life-changing experience, connecting like-minded Millennials and Gen Z travelers and sending them on adventures to 1000+ destinations worldwide, guided by a network of thousands of Travel Coordinators.
Our mission is to design and deliver experiences worth living and sharing, rewriting the rules of the travel industry — not through performance marketing, but through community, word of mouth, and the people who lead our trips.
Sounds exciting? Before you apply, take a look at our Cultural Manifesto.
ABOUT THE ROLE JOB TITLE: Category Manager – Passion-Led Experiences
LOCATION: Milano, hybrid
TYPE OF CONTRACT: Permanent contract, tempo pieno
REPORTING TO: CSO
SALARY RANGE: 45-60 K€
Passion-led experiences give people a different, and often stronger, reason to travel: to learn something, get better at something,
or go deeper into something they already love, sports, skiing, wine, cooking, art, diving, sailing.
They reach people who wouldn't pick a trip off a geography-led catalogue, but will book instantly if the offer is "learn to ski with a real instructor" or "a wine week with a sommelier." This is incremental portfolio, incremental CR, and a new top-of-funnel that isn't competing for the same demand as our classic itineraries.
This is how we bring in people who don't yet see themselves as group travellers only. Someone who wants to learn to sail may never have considered a group trip, but they will follow a sailing instructor, join their events, and eventually book their first WeRoad experience through that passion, not through a destination search.
We're looking for a Category Manager to own this vertical offering end to end: build the portfolio, source and grow the ecosystem of vertical experts and par