09 set - Bologna
Culligan Italiana
At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
Responsibility
Campaign Execution & Optimization
- Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
- Support the definition and implementation of campaign structure, targeting, and bidding strategies
- Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
- Contribute to full-funnel activities (awareness consideration conversion)
- Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
- Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
- Support the setup and management of tracking via GTM, GA4, and platform pixels
- Ensure data consistency and support end-to-end tracking up to Salesforce CRM
- Manage and monitor data flows and automations (including Zapier)
- Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
- Monitor campaign performance on a daily basis and highlight optimization opportunities
- Analyze full funnel performance (media leads CRM conversion)
- Build and maintain reports using Power BI
- Provide regular updates and insights to Brand Managers to support campaign decisions
- Contribute to performance reviews with Marketing and Sales teams
- Support lead quality analysis in collaboration with Sales
Collaboration & Governance
- Work closely with Marketing and Sales teams to improve campaign effectiveness
- Support alignment with global guidelines and frameworks
- Contribute to global performance discussions/committees by sharing data, results, and learnings
- Ensure consistency and accuracy
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