Digital Paid Media Specialist, EMEA
Pubblicato il 09-09-2026 - Henry Schein in Rozzano
Essential Responsibilities:
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Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
Perform regular account audits in EMEA accounts to identify areas for performance improvement.
Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
Support the integration of automation tools and AI-driven optimisation techniques.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.
Desired Qualifications:
Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor’s Degree or global equivalent in Digital Marketing or a related discipline.
Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
Excellent understan