Group CRM

09 set - Balgano
Generali Italia

Generali Italia is seeking a CRM and customer engagement leader to join the Group Customer Experience & Value Proposition function. You will shape the CRM roadmap, govern customer data, and drive omnichannel activation across markets.
In collaboration with Group IT, Data, and Enterprise Architecture, you will design scalable solutions, evaluate AI-enabled marketing, and ensure data privacy and responsible AI.

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