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Yibi Hantang | China Lifestyle Extension Partner
pbr/ppbAbout the Role /b /ppbr/ppYIBI Hantang is looking for a bBrand Manager based in Milan /b to support international fashion and lifestyle brands exploring category extension and growth opportunities in China. /ppbr/ppThis role sits at the intersection of brand identity, product, lifestyle positioning, and market development. /ppbr/ppbResponsibilities /b /ppbr/pulliAssess brand positioning and potential lifestyle-extension opportunities. /liliSupport projects involving fashion, fragrance, beauty, accessories, and lifestyle categories. /liliProvide insights into Italy fashion brands, product culture, and consumer trends. /liliHelp evaluate whether new categories are consistent with a brand's existing identity. /liliSupport strategic discussions with international brand teams. /li /ulpbr/ppbProfile /b /ppbr/pulliExperience in fashion, brand management, product marketing, or lifestyle brands. /liliStrong sensitivity to product, design, and brand identity. /liliExperience with international or premium brands is preferred. /liliUnderstanding of Italy fashion and design culture is highly valued. /li /ulpbr/ppRemote, contract-based and project-oriented. /ppbr/p
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