Expert Activation Specialist
Pubblicato il 09-09-2026 - Gsknch in Milano
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
The Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach.
The Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels.
This role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact.
A key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI.
The role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence,
and the evolution toward a fully data-driven operating model.
Role Responsibilities
Leverage a multi- and omnichannel approach for maximum impact , building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp, Spotify, YouTube, 1st- and 3rd-party database email), tracking performance KPIs and leveraging Global and European best-practice learnings.
Define and implement the Italian Expert multichannel strategy , with the Haleon Health Partner (HHP) digital platform at its core, ensuring clear media reach, conversion and engagement plans, as well as robust tracking and optimization of HHP performance KPIs.
Collaborate closely with the Expert Marketing Manager to ensure effective omnichannel implementation and activation of category-level content, maximizing consistency, impact and execution excellence across touchpoints.
Partner with the Medical function to execute the external Key Expert Engagement (KEE) strategy , influencing key professional organizations and opinion leaders to strengthen Haleon's corporate reputation among external stakeholders. Manage end-to-end KEE engagement (from business opportunity definition to contracting, execution and follow-up) based on business needs, to drive condition awareness and brand relevance.
Prepare and deliver periodic performance reports on omnichannel activities, in close collaboration with the Expert Multichannel Manager.
Translate data into clear, actionable insights to inform and strengthen digital strategy development, with particular focus on NCOs.
Support the evaluation of campaign and Expert initiative effectiveness, partnering with IPSOS, or sellout data providers as NewLine, Circana, and internal CBIA and SFE teams to build multi-level, actionable reporting frameworks.
Collaborate with CBIA and Global Expert teams to ensure correct execution and adoption of MMM/Prometheus and MORE as the "one source of truth", embedding these tools into daily decision-making for Expert activity performance assessment.
Synthesize, present and share insights from analytics and research internally, enabling cross-functional understanding and fostering the evolution toward an increasingly data-driven omnichannel operating model.
Why you?
Basic Qualifications
- Strong analytical mindset, with the ability to interpret Expert, Marketing and Commercial KPIs.
- Solid experience in Expert, Marketing and Digital KPI measurement.
- Proven ability to use data to assess brand performance, Expert activity ROI and support strategic decision-making.
- Strong capability to translate data into concrete actions.
- Deep understanding of Expert omnichannel engagement models.
- Ability to orchestrate multiple touchpoints (events, digital media, social, training, etc.) in a coherent and effective way.
- Experience ensuring alignment between strategy, execution and activation timing.
- High level of confidence in reporting and analytics tools (Excel, PowerPoint, Power BI).
- Proven experience in building and managing performance dashboards.
- Ability to convert data into actionable insights to continuously optimize strategies.
- Excellent cross-functional coll
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