Trade Marketing Partner

09 set - Milano
LifeStyles Healthcare

pstrongJob Description /strong /ppbr / /ppstrongPosition: /strong Trade Marketing Partner (Italy) /ppbr / /ppstrongPosition Reports to: /strong Senior Trade Marketing Manager – Southern Europe /ppbr / /ppstrongLocation: /strong Milan, Italy /ppbr / /ppstrongIndustry: /strong FMCG – Healthcare / Beauty /ppbr / /ppstrongExperience : /strong 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG. /ppbr / /ppstrongWe Offer : /strong strongThe salary range for the role is 40,000 to 48,000 EUR /strong /ppbr / /ppstrongRole Purpose /strong /ppThe Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel. /ppbr / /ppThis role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance. /ppbr / /ppstrongKey Responsibilities /strong /ppstrongDistributor Channel Partnership (Core Focus) /strong /pulliAct as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution /liliSupport and guide distributor sales teams with trade marketing expertise and tools /liliCo-develop and implement customer and pharmacy activation plans /liliEnsure excellent execution across the pharma/pharmacy channel and key accounts /liliMonitor distributor performance and propose corrective actions where needed /li /ulpbr / /ppstrongTrade Marketing Activation /strong /pulliDevelop and deploy trade marketing plans adapted to the distributor model /liliLead in-store activations, POS materials, and visibility initiatives /liliCoordinate product brand launches and promotional cycles (canvass) with distributors and sales teams /liliDeliver compelling sales support materials and presentations /li /ulpbr / /ppstrongPromotions Commercial Excellence /strong /pulliDesign and manage consumer promotions (bundles, contests, special packs) /liliDrive promotional pack creation and assortment optimization in collaboration with distributor /liliEnsure strong ROI and execution quality of all trade initiatives /li /ulpbr / /ppstrongMarket Insights Performance /strong /pulliTrack sell-in / sell-out performance and market data /liliConduct store checks, distributor reviews,



and competitor analysis /liliProvide actionable insights to optimize trade strategy and activation plans /li /ulpbr / /ppstrongCross-functional Collaboration /strong /pulliWork closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies /liliPartner with distributor on forecasting and demand planning inputs /liliCoordinate with regional teams to ensure consistency with EMEA strategy /li /ulpbr / /ppstrongAI Digital Enablement /strong /pulliContinuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making /li /ulpbr / /ppstrongOperational Excellence /strong /pulliManage product coding, POS materials, promotions /liliOversee supplier coordination (agencies, POS materials, packaging) /liliEnsure timely execution and delivery of all trade activities /li /ulpbr / /ppstrongCandidate Profile /strong /ppstrongExperience /strong /pulli5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher. /liliExperience working with distributors or indirect sales models is highly preferred /liliBackground in healthcare, beauty, or pharmacy channel is a strong advantage /li /ulpbr / /ppstrongSkills Competencies /strong /pulliStrong commercial acumen and customer focus /liliProven ability to work cross-functionally and influence externally (distributors) /liliExcellent execution and project management skills /liliAnalytical mindset with data-driven decision-making /liliAgility, ownership, and hands-on approach /liliDigital curiosity and interest in AI-driven tools and solutions /li /ulpbr / /ppstrongEducation /strong /pulliBachelor’s or Master’s degree in Marketing, Business, or related field /li /ulpbr / /ppstrongSuccess Factors /strong /pulliStrong partnership with the Italian distributors and sales teams /liliExcellence in pharmacy channel execution /liliAbility to translate strategy into high-impact trade activation /liliEffective use of data and AI tools to drive performance /liliMaintaining sustainable workload and collaboration within the team /li /ulpbr / /ppbr / /ppstrongAbout the Company /strong /ppbr / /ppstrongLifeStyles has a history dating back to 1905 /strong when Eric Ansell first started making condoms in Richmond Australia. /ppbr / /ppToday LifeStyles is a Global leader in the sexual wellness sector,



comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries. /ppbr / /ppThe LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity. /ppbr / /ppOutside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally. /ppbr / /ppstrongLifeStyles Healthcare was created on September 1, 2017 /strong, when the consortium of Humanwell Healthcare CITIC Capital private equity purchased the Sexual Wellness division from Ansell. /ppbr / /ppstrongAs of December 1, 2022, Lifestyles is owned by Linden Capital Partners /strong, a Chicago-based private equity firm focused on the healthcare industry. /ppbr / /ppThis is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business. /ppbr / /ppLifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. /ppbr / /ppWe are empowered professionals, and we are committed to creating a team of the world’s strong“best of the best.” /strong Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you#39;re looking for a daring opportunity to build brands in this booming thrilling category, then let#39;s talk. /ppbr / /ppAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. /ppbr / /ppDiscover more about us at: /ppCurious to know what does every day look like at LifeStyles? /ppFind out by looking at employee testimonials: /ppbr / /ppstrongDue to the high number of applications, we would like to inform you that only selected candidates will be contacted. /strong /p

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