CRM & Customer Transformation Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7r8zmh

pEleventy World is looking for a CRM Customer Transformation Manager with proven experience in luxury retail. /ppbr/ppbr/ppbThe company: /b /ppbr/ppEleventy was created in 2007 with the mission of promoting the Made in Italy label throughout the world. Eleventy presents a timeless contemporary style that we like to call “contemporary chic”. This style harmoniously blends character, elegance and practical functionality while preserving a modern style for all occasions. /ppAt Eleventy we are loyal to high-quality craftsmanship and to the tradition of tailoring, while at the same time attentive to innovation and the demands of the modern world. /ppWe are engaged in perpetuating the beauty of Italian style and of the creative craftsmanship that is steeped in the history and in the culture, in the arts and crafts of our country. /ppbr/ppbThe Role /b /ppbr/ppThe CRM Customer Transformation manager will lead the definition and implementation of Eleventy’s CRM strategy, building the platform, processes and capabilities required to develop a truly customer-centric organisation. /ppThis is a genuine bgreenfield opportunity /b: the successful candidate will be responsible for building the company’s CRM capabilities from the ground up, leading the selection and implementation of the platform, defining the technology ecosystem and developing the customer lifecycle strategy. /ppWorking closely with Marketing, Retail, Digital, IT and external partners, this person will serve as the company’s key point of reference for the CRM Customer Transformation programme, playing a pivotal role in Eleventy’s digital growth. /ppbr/ppbResponsibilities /b /ppbr/ppbCRM Platform Transformation /b /pulliDefine the vision, roadmap and operating model for the CRM function. /liliLead the selection,



implementation and ongoing development of the CRM platform. /liliAct as the business owner of the CRM Transformation programme, ensuring alignment between business objectives and technology implementation. /liliManage relationships with the System Integrator and technology partners, overseeing governance, priorities, quality and delivery timelines. /liliDesign the CRM ecosystem and ensure its integration with ERP, POS, e-commerce, marketing automation and other company systems. /liliDefine customer data governance, architecture and quality standards. /li /ulpbCRM Strategy Customer Engagement /b /pulliDefine and implement the CRM and Customer Engagement strategy. /liliDevelop omnichannel customer segmentation, personalisation and lifecycle programmes. /liliDesign initiatives aimed at increasing customer loyalty, retention and Customer Lifetime Value. /liliPartner with Marketing and Retail to deliver personalised and consistent experiences across all customer touchpoints. /li /ulpbCustomer Insights Performance /b /pulliDevelop a data-driven CRM function, turning customer insights into actionable business initiatives. /liliDefine KPIs and monitor the performance of CRM initiatives. /liliIdentify growth opportunities through the analysis and strategic use of customer data. /liliSupport the building the CRM function by defining its processes, governance and best practices.



/liliSupport CRM adoption across the organisation. /liliServe as the company’s key point of reference for all CRM and Customer Transformation initiatives. /liliSupport cross-functional projects involving internal teams and external partners. /li /ulpbCandidate Profile /b /pulliAt least five years of experience in CRM, Customer Engagement or CRM Transformation roles. /liliProven experience in designing and implementing enterprise CRM platforms. /liliIn-depth knowledge of bSalesforce /b, bMicrosoft Dynamics 365 /b or equivalent platforms. /liliExperience managing System Integrators and technology partners. /liliknowledge of CRM architecture, customer data models and systems integration. /liliExperience integrating CRM platforms with ERP, POS, e-commerce and marketing technologies. /liliStrategic vision combined with a hands-on approach. /liliExcellent analytical, project management and stakeholder management skills. /liliFull professional proficiency in English. /liliIt is a hands on role. /li /ulpbr/ppbPreferred Qualifications /b /pulliExperience in the fashion, luxury or premium sectors. /liliKnowledge of Customer Data Platforms (CDPs), Business Intelligence tools and marketing automation solutions. /li /ulpbr/ppbWhat we offer: /b /ppbWhat We Offer /b /pulliEmployment under the CCNL Commercio e Servizi Terziario /lili€9 daily meal vouchers. /liliCorporate welfare /liliAn inclusive and dynamic working environment. /liliStrong opportunities for professional growth. /liliGross annual salary ranging from €50,000 to €70,000, depending on the candidate’s experience and expertise. /li /ulpbr/ppIf you would like to join us in this new project and be part of Eleventy's evolution, please send your cv! /ppbr/ppbr/p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7r8zmh