Brand Manager

09 set - Milano
Yibi Hantang | China Lifestyle Extension Partner

pbr / /ppstrongAbout the Role /strong /ppbr / /ppYIBI Hantang is looking for a strongBrand Manager based in Milan /strong to support international fashion and lifestyle brands exploring category extension and growth opportunities in China. /ppbr / /ppThis role sits at the intersection of brand identity, product, lifestyle positioning, and market development. /ppbr / /ppstrongResponsibilities /strong /ppbr / /pulliAssess brand positioning and potential lifestyle-extension opportunities. /liliSupport projects involving fashion, fragrance, beauty, accessories, and lifestyle categories. /liliProvide insights into Italy fashion brands, product culture, and consumer trends. /liliHelp evaluate whether new categories are consistent with a brand#39;s existing identity. /liliSupport strategic discussions with international brand teams. /li /ulpbr / /ppstrongProfile /strong /ppbr / /pulliExperience in fashion, brand management, product marketing, or lifestyle brands. /liliStrong sensitivity to product, design, and brand identity. /liliExperience with international or premium brands is preferred. /liliUnderstanding of Italy fashion and design culture is highly valued. /li /ulpbr / /ppRemote, contract-based and project-oriented. /ppbr / /p

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