09 set - Milano
Gsknch
ppWelcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. /ppOur trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. /ppNow it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. /ph3About the role /h3pThe Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach. /ppThe Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels. /ppThis role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact. /ppA key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI. /ppThe role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence, and the evolution toward a fully data-driven operating model.
/ph3Role Responsibilities /h3pLeverage a multi- and omnichannel approach for maximum impact , building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp, Spotify, YouTube, 1st- and 3rd-party database email), tracking performance KPIs and leveraging Global and European best-practice learnings. /ppDefine and implement the Italian Expert multichannel strategy , with the Haleon Health Partner (HHP) digital platform at its core, ensuring clear media reach, conversion and engagement plans, as well as robust tracking and optimization of HHP performance KPIs. /ppCollaborate closely with the Expert Marketing Manager to ensure effective omnichannel implementation and activation of category-level content, maximizing consistency, impact and execution excellence across touchpoints. /ppPartner with the Medical function to execute the external Key Expert Engagement (KEE) strategy , influencing key professional organizations and opinion leaders to strengthen Haleon's corporate reputation among external stakeholders. Manage end-to-end KEE engagement (from business opportunity definition to contracting, execution and follow-up) based on business needs, to drive condition awareness and brand relevance. /ppPrepare and deliver periodic performance reports on omnichannel activities, in close collaboration with the Expert Multichannel Manager. /ppTranslate data into clear,
actionable insights to inform and strengthen digital strategy development, with particular focus on NCOs. /ppSupport the evaluation of campaign and Expert initiative effectiveness, partnering with IPSOS, or sellout data providers as NewLine, Circana, and internal CBIA and SFE teams to build multi-level, actionable reporting frameworks. /ppCollaborate with CBIA and Global Expert teams to ensure correct execution and adoption of MMM/Prometheus and MORE as the "one source of truth", embedding these tools into daily decision-making for Expert activity performance assessment. /ppSynthesize, present and share insights from analytics and research internally, enabling cross-functional understanding and fostering the evolution toward an increasingly data-driven omnichannel operating model. /ph3Why you? /h3h3Basic Qualifications /h3ulliStrong analytical mindset, with the ability to interpret Expert, Marketing and Commercial KPIs. /liliSolid experience in Expert, Marketing and Digital KPI measurement. /liliProven ability to use data to assess brand performance, Expert activity ROI and support strategic decision-making. /liliStrong capability to translate data into concrete actions. /liliDeep understanding of Expert omnichannel engagement models. /liliAbility to orchestrate multiple touchpoints (events, digital media, social, training, etc.) in a coherent and effective way. /liliExperience ensuring alignment between strategy, execution and activation timing. /liliHigh level of confidence in reporting and analytics tools (Excel, PowerPoint, Power BI). /liliProven experience in building and managing performance dashboards. /liliAbility to convert data into actionable insights to continuously optimize strategies. /liliExcellent cross-functional coll /li /ul /p #J-18808-Ljbffr
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