Country Manager
Pubblicato il 09-09-2026 - EDAN Instruments in Novara
About the Company
EDAN Instruments, Inc. is a professional high-tech company combining R&D;, manufacture and distribution of advanced electronic medical equipment. The company has five product categories, namely Obstetrics & Gynecology Products, Patient Monitoring Products, Diagnostic Electrocardiographs, Ultrasonic Imaging Systems and In-vitro Diagnostic Products. EDAN, owning over 80 types of products, has become a leading medical equipment supplier, which maintains sustainable growth worldwide.
About the Role
Responsibilities
- Market Strategy and Business Development
(1) Develop and execute a comprehensive business plan for Edan in the Italian market, including market analysis, competitive strategies, goal setting and financial projections.
(2) Drive sales growth by establishing and managing local distributor and agent networks.
(3) Lead the planning and execution of direct sales strategy, including target customer segmentation, direct sales model design (such as direct hospital sales, government procurement and key account management), and sales route planning.
- Subsidiary Establishment and System Setup
(1) Lead and oversee all preparatory work for the legal incorporation and registration of the Italian subsidiary, including legal compliance and office setup.
(2) Establish an initial operational framework for the Italian market, covering sales, marketing, and basic financial and compliance procedures.
- Marketing and Brand Building
(1) Develop and implement localized marketing, brand promotion and product launch strategies to build Edan’s brand presence in the Italian medical device industry.
(2) Build relationships with Key Opinion Leaders (KOLs), major hospitals and potential strategic partners.
(3) For direct sales, plan and lead targeted marketing activities and brand penetration initiatives for end key accounts, including large hospitals and healthcare groups.
- Compliance and Risk Management
(1) Ensure all business activities comply with EU and loc