10 set - Milano
Gsknch
Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.
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Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the roleThe Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories, leveraging a progressively omnichannel approach.
The Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem, ensuring the design and brilliant execution of impactful Expert activation plans across channels.
This role is responsible for defining and implementing local omnichannel strategies, maximizing HCP engagement and business impact.
A key focus is on performance monitoring and continuous optimization, leveraging data, insights, and advanced analytics to refine activation strategies and improve ROI.
The role collaborates closely with Categories and Media, Medical, Regulatory functions to ensure consistency, execution excellence, and the evolution toward a fully data-driven operating model.
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