10 set - Roma
Vertex
Job Description
General Summary:
The Marketing Associate Director is accountable for understanding the market
landscape, defining and developing key business activities and tactics to
support goals of the brand/portfolio, and measuring the success of those
activities/tactics.
Key Duties and Responsibilities:
* Partners with brand/team-lead to help shape the brand strategy, segment the
market, develop messaging and launch into new segments, including label
expansions
* Directs the development and implementation of strategic and tactical plans
for assigned product
* Collaborates with Vertex external communications review committee to approve
materials for external use with customers
* Generates and consolidates key insights across HCPs and patient stakeholders
through market research, ad boards, etc.
* Develops strong partnerships with cross-functional team to support business
goals
* Ensures appropriate metrics are in place to measure impact of tactics in
field
* Leads and manages agency partners to ensure on budget and timely deliverables
* Acts as an advisor or coach to mentor other members of the team
Knowledge and Skills:
* Direct experience with communications review committee for review of tactics
* Ability to oversee generation of insights and apply those insights to
business problems/opportunities
* Strong analytical mindset to lead others to solve complex problems
* Demonstrated ability to develop strategy, make strategic recommendations, and
monitor performance
* Strong working knowledge of market forecasts and relationship of business
drivers to revenue
* Strong working knowledge of MS Office applications, including PPT, Excel and
Word
* Experience in pharmaceutical marketing or closely related field(s) (e.g.,
pharmaceutical sales, ad agency, etc.)
Education and Experience:
* Bachelor's degree in marketing, business, or scientific degree
* Typically requires 8 years of experience or the equivalent combination of
education and experience
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