Shopper Marketing Internship
Pubblicato il 10-09-2026 - Barilla Group in Reggio Emilia
Aug 24, 2026
Shopper Marketing Internship
About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
Job Description
Are you ready to step in? You will join the Shopper Marketing Team and learn how shopper insights,
omnichannel activations and customer plans support commercial growth in a leading FMCG company.
You will work closely with Shopper Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce teams, supporting the development of shopper-centric activities across different categories and customers.
Job Purpose
- Besides being exposed to the day-to-day real business experience, you will:
- Learn how Shopper Marketing works in a leading FMCG company, with a focus on shopper behaviour, conversion and category growth
- Be fully integrated into the Shopper Marketing Team, collaborating cross-functionally with Marketing, Trade Marketing, Sales and Ecommerce teams
- Use shopper, market and customer data to understand performance and support business decisions
- Learn how to translate insights into clear recommendations, presentations and activation materials
- Strengthen analytical, project management and communication sk