10 set - Italia
TP Link Italia
TP-Link Italia S.r.l. – TP-Link is a global leader in networking and smart home solutions, committed to delivering reliable, high-quality products that connect people and businesses worldwide. TP-Link Italia is growing its local marketing team and is looking for a talented and motivated Digital Communication & Graphic Designer to support our brand visibility and digital growth in the Italian market.
We are seeking a senior Digital Communication & Graphic Designer with a strong combination of marketing, digital advertising, graphic design and e-commerce expertise.
The ideal candidate is passionate about technology, highly creative, and data-driven, with the ability to independently manage integrated marketing projects from concept through execution. They will also be responsible for coordinating and guiding junior graphic design resources, ensuring the timely delivery of high-quality creative assets. Graphic Design & Creative Production
Design high-quality digital and print marketing materials, including: catalogues, advertisements, social media creatives, newsletters, web banners,
point-of-sale materials
Photo and video production and editing
Digital Marketing & Paid Advertising
Plan, launch and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads and LinkedIn Ads
Monitor campaign performance and optimize key metrics including ROAS, CPA and conversion rate.
Perform audience segmentation, A/B testing and campaign optimization.
Collaborate on SEO, content marketing and email marketing initiatives.
Support marketing activities for TP-Link's e-commerce channels and online retail partners.
Create digital assets optimized for e-commerce platforms.
Support product launches and promotional calendars.
Analytics & Reporting
Track and analyze campaign performance using Google Analytics 4, Looker Studio and Meta Business Suite.
Prepare regular performance reports and provide data-driven recommendations.
Monitor key marketing KPIs and identify
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