SENIOR PERFORMANCE MARKETING SPECIALIST
Pubblicato il 10-09-2026 - Macchinari e impiantistica in Bologna
At Culligan , we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
Responsibility:
Campaign Execution & Optimization
Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
Support the definition and implementation of campaign structure, targeting, and bidding strategies
Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
Contribute to full-funnel activities (awareness -> consideration -> conversion)
Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
Support the setup and management of tracking via GTM, GA4, and platform pixels
Ensure data consistency and support end-to-end tracking up to Salesforce CRM
Manage and monitor data flows and automations (including Zapier)
Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
Monitor campaign performance on a daily basis and highlight optimization opportunities
Analyze full funnel performance (media -> leads -> CRM -> conversion)
Build and maintain reports using Power BI
Provide regular updates and insights to Brand Managers to support campaign decisions
Contribute to performance reviews with Marketing and Sales teams
Support lead quality analysis in collaboration with Sales
Collaboration & Governance
Work closely with Marketing and Sales teams to improve campaign effectiveness
Support alignment with global guidelines and frameworks
Contribute to global performance discussions/committees by sharing data, results, and learnings
Ensure consistency and accuracy in campaign execution and reporting
Skills:
4-6+ years of experience in Performance Marketing / PPC / Lead Generation
Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4
Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights
Experience working with performance KPIs (CPL, MQL, conversion rate)
Good understanding of digital funnel and lead generation dynamics
Ability to collaborate with cross-functional teams (Marketing, Sales, Global)
Fluent English
Nice to Have
Experience with programmatic or advanced media buying
Basic knowledge of CRO and A/B testing
Experience in multi-market environments
What we offer
Permanent contract.
Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.
Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online
Compensation package: 50.000 € + lavoro da remoto + welfare
This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.
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