Digital Store E-Commerce Personalization Specialist
Pubblicato il 10-09-2026 - Qvc in Brugherio
Digital Store E-Commerce Personalization Specialist
Supports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance.
Where you'll work
This full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month.
Responsibilities
- End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives.
- Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars.
- Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns.
- Homepage & app optimization: collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app.
- Segment & platform relevance: ensure high‑value personalized content is delivered across all platforms,
tailored to specific customer segments.
- Approval & performance analysis: serve as final sign‑off authority and analyze & report weekly test results.
- Team guidance & tool improvement: mentor team members and improve processes and strategies.
Qualifications
- Bachelor's degree in Digital Marketing or a related field.
- 3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‑commerce personalization setting.
- Hands‑on experience with Adobe Target and Adobe Analytics.
- Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey.
- Commercial and analytical mindset; interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
- Excellent knowledge of Adobe Analytics, Adobe Target, Tableau, and Excel; AEM tool is a plus.
- Ability to work effectively across functions in a fast‑paced digital enviro