10 set - Bologna
Maccaferri
We are looking for a CRM Specialist to join our Corporate IT Application Team and play a key role in the evolution of our Microsoft Dynamics 365 platform.
In this role, you will collaborate closely with Sales, Marketing and Customer Service teams, helping translate business needs into effective CRM solutions that support our commercial and marketing processes across multiple business units and geographies.
This is a functional role focused on CRM platform management, business analysis and continuous improvement rather than software development. You will work in a dynamic international environment, contributing to the company’s digital transformation while promoting system adoption, data quality and process standardisation.
Key Responsibilities
CRM Platform Management & Configuration
- Coordinate the day-to-day administration of Microsoft Dynamics 365 CRM (entities, security roles, workflows, views and dashboards).
- Configure and maintain system settings, integrations, and business process flows in line with evolving business requirements.
- Collaborate with the Application Team and external consultants to design and implement enhancements, releases, and patches.
Business Analysis & Stakeholder Engagement
- Gather and analyse business requirements from Sales, Marketing, and Customer Service teams.
- Translate functional requirements into CRM configurations and technical specifications.
Data Governance & Quality
- Ensure the integrity, accuracy, and consistency of CRM data through cleansing activities.
- Define and enforce data entry standards and governance policies in collaboration with business owners.
- Support integrations between Microsoft Dynamics 365 and other enterprise applications (e.g., ERP, marketing automation, BI tools).
Support & Continuous Improvement
- Coordinate AMS (Application Management Services) activities together with our external consulting partners, ensuring agreed service levels are met.
- Monitor Dynamics 365 roadmap updates and assess
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