CVM Manager
Pubblicato il 10-09-2026 - Ermenegildo Zegna Holditalia in Pavia
ABOUT ZEGNA The global leader in luxury menswear, ZEGNA was founded in the Italian Alps in 1910. Part of the Ermenegildo Zegna Group, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities - a philosophy embodied by Oasi Zegna, the home of our values. The inspiration behind the brand's values, Oasi Zegna, continues to guide everything we do at ZEGNA - from supporting our people to fostering a culture of growth, where craftsmanship and innovation are core elements of our learning processes and long-term growth strategy.
YOUR MISSION IN THIS ROLE As CVM Manager - Europe you are responsible for planning, developing and executing the European Client Value Management (CVM) roadmap, with the objective of driving client loyalty, retention, reactivation and acquisition through a data-driven and client-centric approach.
Reporting to the Head of Client Engagement & CVM - Europe, the role translates customer data and insights into actionable commercial strategies,
driving clienteling excellence and strengthening a consistent client engagement culture across the European retail network.
More specifically you will:
- Plan and execute the European CVM roadmap, translating strategy into regional priorities and initiatives while monitoring performance and business impact.
- Analyze customer data, CRM KPIs and market trends to identify opportunities and translate insights into actionable commercial strategies.
- Lead customer segmentation and contact strategies, overseeing activation, retention and reactivation initiatives to maximize customer lifetime value.
- Drive a consistent clienteling culture across Europe, partnering with Retail, Area Managers and HQ to strengthen one-to-one client engagement and share best practices.
- Design and deliver training and coaching on CVM tools, clienteling and customer insights, driving adoption and continuous improvement acr