10 set - Modena
Scale Army Careers
Our client is a growing B2B organization focused on strengthening how it communicates with prospects and customers throughout the lifecycle. As the marketing organization continues to scale, they are seeking an Email Campaigns Strategist to support customer engagement, product communications, retention, expansion, and broader marketing initiatives through high-quality email campaigns.
Role Overview
The Email Campaigns Strategist will own the execution and ongoing optimization of email campaigns across the customer and prospect lifecycle. This includes managing campaigns from planning and production through segmentation, testing, launch, performance analysis, and optimization.
The role will support product announcements, customer engagement campaigns, event promotions, lifecycle communications, retention initiatives, and upsell opportunities. The ideal candidate combines strong email marketing fundamentals with exceptional attention to detail, copy editing skills, and the ability to use campaign performance data to continuously improve results.
This role is focused specifically on email campaign strategy and execution. Marketing automation infrastructure, CRM architecture, and attribution systems will be supported by other members of the Marketing Operations team.
Fully Remote | 7:00 AM - 3:00 PM PST
Key Responsibilities
Email Campaign Execution
Manage the end-to-end production and execution of email marketing campaigns.
Build and execute lifecycle communications for both prospects and existing customers.
Manage campaigns from planning and production through testing, launch, and optimization.
Ensure email campaigns are accurately configured and executed according to marketing priorities.
Maintain consistently high standards for campaign quality and execution.
Product, Customer & Lifecycle Communications
Support product launches and product announcement campaigns to communicate new products, features, and updates.
Develop and execute customer engagement and retenti
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