10 set - Modena
Scale Army Careers
Role Overview
The DTC Marketing Specialist will be responsible for developing and executing the company’s early-stage marketing strategy ahead of product launch. This role will own go-to-market planning, brand awareness initiatives, social-first content strategy, early paid media efforts, performance analysis, and foundational marketing processes.
As the company’s first dedicated marketing hire, the DTC Marketing Specialist will work directly with the founders and balance strategic planning with hands-on execution. The ideal candidate has experience launching or scaling consumer or DTC brands, understands how to build traction through social and digital channels, and is comfortable independently taking marketing initiatives from concept through execution and optimization.
Location
Fully Remote | 9:00 AM - 5:00 PM PST
Key Responsibilities
Go-to-Market Strategy & Launch
Develop and execute a comprehensive go-to-market marketing strategy ahead of product launch.
Translate business and brand objectives into actionable marketing priorities and initiatives.
Establish a clear pre-launch and post-launch marketing roadmap.
Define measurable marketing KPIs to evaluate awareness, engagement, acquisition, and conversion.
Identify and test potential growth opportunities to determine which channels and strategies can scale after launch.
Social Media & Short-Form Content
Develop and oversee a social-first content strategy across Meta, Instagram Reels, TikTok, and similar platforms.
Build a consistent short-form content publishing cadence designed to generate awareness and audience engagement.
Develop content ideas and storytelling approaches that communicate the brand and product effectively.
Manage content calendars and ensure marketing activities remain organized and aligned with launch priorities.
Coordinate creative production required to support social media and broader marketing initiatives.
Identify emerging social media trends and relevant opportunities for the brand.
Br
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