11 set - Roma
Vertex Pharmaceuticals
Job Description General Summary: The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.
Key Duties and Responsibilities: Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
Directs the development and implementation of strategic and tactical plans for assigned product
Collaborates with Vertex external communications review committee to approve materials for external use with customers
Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
Develops strong partnerships with cross-functional team to support business goals
Ensures appropriate metrics are in place to measure impact of tactics in field
Leads and manages agency partners to ensure on budget and timely deliverables
Acts as an advisor or coach to mentor other members of the team
Knowledge and Skills: Direct experience with communications review committee for review of tactics
Ability to oversee generation of insights and apply those insights to business problems/opportunities
Strong analytical mindset to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
Strong working knowledge of market forecasts and relationship of business drivers to revenue
Strong working knowledge of MS Office applications, including PPT, Excel and Word
Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Education and Experience: Bachelor's degree in marketing, business, or scientific degree
Typically requires 8 years of experience or the equivalent combination of education and experience
Flex Designation: Hybrid-Eligible Or On-Site Eligible
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