Sales Manager – Industrial Trucks & Warehouse Solutions (Forklifts)
Pubblicato il 11-09-2026 - XCMG Group in Roma
About the Role
We are looking for an energetic and customer-focused Sales Manager to drive the growth of our forklift and warehouse material handling equipment portfolio. This role is ideal for a sales professional with deep knowledge of internal combustion (IC) and electric forklifts, pallet jacks, reach trucks, and order pickers, who can deliver value-added solutions to logistics, distribution, and manufacturing clients.
This role is ideal for a sales professional with deep knowledge of internal combustion (IC) and electric forklifts, pallet jacks, reach trucks, and order pickers, who can deliver value-added solutions to logistics, distribution, and manufacturing clients.
Responsibilities
Drive new equipment sales, rental contracts, and maintenance packages for the full range of forklift and warehouse machinery.
Prospect and develop relationships with warehouse operators,
third-party logistics (3PL) providers, retail distribution centers, and production facilities.
Conduct on-site operational assessments to identify fleet optimization opportunities and propose tailored equipment configurations.
Prepare lease/finance options, total cost of ownership (TCO) comparisons, and trade-in evaluations for customer decision-making.
Manage the full sales cycle from lead generation to negotiation and closing, ensuring high customer satisfaction.
Coordinate with after-sales service teams to ensure timely delivery, commissioning, and ongoing support.
Keep abreast of industry trends, including automation, telematics, and lithium-ion battery technologies.