11 set - Parma
Experteer Italy
ph3Digital Social Corporate Content Senior Specialist /h3pIn this role you will support Barilla’s corporate digital content strategy across key channels, aligning with global narratives and priorities. You will help develop and manage an integrated editorial plan, coordinating with internal stakeholders and external agencies to ensure high-quality content. You will monitor performance, extract insights, and maintain a consistent tone and storytelling that supports corporate positioning. This is an opportunity to shape digital narratives for a global leader and contribute to cross-functional engagement. You’ll work in a collaborative, international environment where innovation in content forms is encouraged. /pulliSupport the execution of the corporate digital content strategy across digital touchpoints (social channels, website) in line with priorities and global narratives /liliAssist in planning and implementing an integrated editorial calendar, coordinating internal stakeholders and external agencies /liliMonitor channel performance, engagement,
and KPIs; contribute to reporting and derive insights for improvement /liliMaintain consistency of tone, voice, and storytelling across content to align with corporate strategy /liliCoordinate external agencies and content workflows to ensure timely, high-quality content under supervision /liliContribute to digital innovation by staying updated on new formats and tools /liliAt least two years of experience in corporate communications, communications and social media, or digital content management /liliDegree in Communications, Marketing, Communication Sciences, or related field /liliFluency in English and Italian /liliStrong written and verbal communication skills /liliResults-oriented and proactive mindset /liliAbility to work effectively in complex, international environments /liliCreative thinking and problem-solving skills /liliStrong teamwork and collaboration skills /li /ul /p #J-18808-Ljbffr
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