Communications & Go
Pubblicato il 11-09-2026 - Alpinestars in Padova
Alpinestars is a global leader in high‐performance protective gear, built on decades of innovation across the disciplines of motorcycle, motocross and motorsport, successfully transferring our success on track, to peace of mind for the everyday rider on road or trail.
Founded in 1963, the brand has become synonymous with technical excellence, athlete‐driven design, and a relentless commitment to pushing the boundaries of what's possible in rider protection and performance.
Today, Alpinestars looks to a new challenge to shape the future of mountain biking. Through combining feedback from our class leading athletes and our extensive knowledge of cutting‐edge materials and advanced ergonomics, we are on a journey to take rider performance and protection to a whole new level.
Role Overview
This role will see you blend your strong Communication and Go-To-Market skills to support and foster Off-road MTB and Moto sales and activations across Europe. You will be responsible for compelling content creation, organising events and promoting Alpinestars' brand across the targeted markets.
Key Responsibilities
Develop and execute EMEA go-to-market strategies for Off-Road Moto and MTB product launches, ensuring alignment between global objectives and regional market needs.
Lead product communications and storytelling, creating compelling messaging that showcases Alpinestars' innovation, performance, and athlete-driven credibility.
Coordinate cross-functional launch execution across Product, Sales, Marketing, Athlete, Event, and Distributor teams to ensure successful market activation.
Drive athlete, event, and sponsorship communications, leveraging racing programs and brand ambassadors to strengthen visibility, engagement, and brand equity.
Monitor and optimize market performance, using campaign results, market feedback, media coverage, and consumer insights to improve future go-to-market initiatives.
Skills & Experience
Go-To-Market & Product Launch Expertise: Proven experience