Business Development Sales Lead – Aftermarket

12 set - Roma
Vodafone Automotive

Role PurposeBusiness Development Sales Lead is responsible for driving revenue growth and market penetration of Vodafone Automotive’s connected product range within the assigned Italian territory.

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The role executes the Aftermarket strategy, leveraging a combination of field engagement and digital interactions to achieve annual sales targets and strengthen dealer network performance.Key Accountabilities and Decision Ownership:Sales & Revenue GenerationDeliver annual Aftermarket revenue targets within the assigned territory.Build, manage, and proactively develop a robust sales pipeline to maximize revenue opportunities.Identify and execute upsell, cross-sell, and reactivation opportunities across the dealer network.Dealer Network DevelopmentConduct structured and regular field visits to activate new dealers and grow sales within existing accounts.Support dealers in integrating telematics solutions into their sales processes,



including F&I; (Finance & Insurance), quotations, used car offerings, and digital platforms.Deliver product demonstrations and commercial training to enhance dealer capabilities and performance.Ensure high levels of dealer satisfaction and long-term retention.Customer Relationship ManagementDevelop and manage strong relationships with key stakeholders across Dealers, Dealer Groups, and Importers.Act as the primary point of contact for high-level commercial interactions within assigned accounts.Brand Visibility & Market PositioningIncrease the visibility and awareness of Vodafone Automotive solutions within the dealer network.Position Vodafone Automotive as a key differentiator and selling point for dealer partners.Collaboration & CoordinationWork closely with other Account Managers operating in the same territory to align on activation plans and optimize coverage.Leverage CRM insights to prepare and e

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