12 set - Roma
LHH
LHH
About
the Club
Located in the
heart of Rome, the upcoming 5-star private members club aims to redefine the
meaning of luxury and exclusivity. Designed for a sophisticated and discerning
clientele, the club will offer exceptional experiences, personalized services,
and a refined setting for cultural enrichment and social engagement.
Position
Overview
We are seeking an experienced and visionary CRM & Membership Director to
lead the development and management of our exclusive membership program. This
strategic role will shape the club's member community, drive acquisition and
retention, and ensure an exceptional experience that reflects our commitment to
excellence.
Responsabilità
Membership Strategy & Development
- Define and implement the overall CRM and Membership strategy, in line with Le Graal's vision, positioning and business objectives.
- Identify and develop opportunities to attract a highly qualified clientele aligned with the Club's values.
- Define and optimise the different Membership levels, access criteria and dedicated benefits.
- Ensure a virtuous balance between Membership growth, community quality and the preservation of the Club's exclusivity.
- Enhance the Le Graal brand and other hotel assets by proactively creating connections across the Group's client base, fostering synergies, experiences and sales opportunities for Community members.
Acquisition, Relationship Management & Retention
- Lead strategies and activities aimed at acquiring new members, developing a qualified network of prospects and referrals.
- Build and maintain strong, personal and long-term relationships with members and prospective members.
- Develop a deep understanding of clients' needs, expectations and preferences, translating these insights into engagement and retention opportunities.
- Monitor member satisfaction and develop initiatives aimed at strengthening the sense of belonging to the community.
Leadership & Team Development
- Build, coordinate and motivate
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