Project Manager myAtlante
Pubblicato il 12-09-2026 - Atlante in Milano
At Atlante we develop EV charging stations to enable the transition towards zero-emission: empowering people to move freely in harmony with the planet. We are building Southern Europe’s largest fast and ultra-fast charging network, powered 100% by renewables. Since our launch in Italy in 2021, we serve EV-drivers at our 1000+ stations across Italy, France, Spain, and Portugal. We believe in progress, leveraging on cutting edge technology to accelerate the electric mobility revolution – especially with energy storage to enhance power from the grid. We are proud of our digital platforms that ensure ease of use and full connectivity. We are Atlanters: a group of passionate and dedicated people always thriving to deliver a reliable service and enjoyable experience to our customers.
Brief description of the role:
You own myAtlante, Atlante's app for EV drivers, and the loyalty programme behind it. Reporting to the Chief Marketing Officer, you are responsible for everything that happens inside the app and the design and running of the loyalty programme. The role has no direct reports:
you deliver through strong cross-functional coordination and the management of external suppliers. You decide what the app should do and for which users, and you work with the digital and technical teams to build it. For the marketing capabilities you need (CRM, performance marketing) you are an internal client of Marketing Operations, and for the numbers you rely on the Data & Analytics Manager.
Value Creation:
You create value by making myAtlante a product users adopt, return to and trust, and by turning the loyalty programme into a retention and acquisition engine. Through a clear product roadmap, a strong in-app experience and a well designed loyalty mechanic, you grow active users, engagement and the consented customer relationship that underpins Atlante's B2C ambition.
Core Responsibilities:
- Own myAtlante roadmap in line with Atlante's business objectives.
- Own everything insid