12 set - Milano
Coca Cola
Job Description
Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D;, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
What You'll Do for Us:
- Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
- Developing marketing plans which support strategic initiatives to deliver annual business plan.
- Developing and communicating written briefs for use by agencies and directing their work activities.
- Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
- Assisting in developing portfolio strategies across brands/categories.
- Providing on-going business analysis to identify and prioritize brand-building opportunities.
- Developing annual brand business reviews, as well as growth platforms and brand roles.
- Recommending brand budgets and investment allocation.
- Building a clearly defined positioning for new offerings, new categories entrants/brands.
- Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
- Presentations of business results for marketing manager, regional manager and divisions.
- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
Qualifications & Requirements:
- Bachelor’s degree in Marketing, Communications or Business
12 set - Roncadelle
OVS
12 set - Vinovo
B&V Transport
12 set - Roma
Tecnorete S.M.Ausiliatrice
12 set - Roma
Studio Immobiliare Conca D'Oro