12 set - Italia
Carlsbergitalia
Do you enjoy strategic and cross-functional projects, feel passionate about changes and transformation and are you a pivotal team player? We are seeking someone highly motivated and business oriented to join our team Well We are looking for a Business Development talent who will lead strategic commercial transformation initiatives in Italy, with a strong focus on Route to Market (RTM), Commercial Analytics, and Commercial Excellence.
This role will play a critical part in shaping the future commercial model of Carlsberg Italy by redesigning distribution strategies, improving execution effectiveness, strengthening analytical capabilities, and driving the adoption of key commercial processes and governance tools. You will work closely with Sales, Commercial Efficiency, Finance, People & Culture, IT and the CEEI Region.
Route to Market transformation
Lead the end-to-end design and implementation of the Route to Market (RTM) transformation program in Italy, ensuring full alignment with the company’s strategic priorities
Support the evaluation of the current RTM model and define the TO BE
Identify and unlock value across the distribution network by improving coverage, execution quality, cost-to-serve, and overall commercial effectiveness
Define clear RTM guidelines, governance, and execution standards, ensuring consistent implementation across regions and channels
Partner with Sales leadership to translate RTM strategy into actionable plans, targets, and field execution priorities
Lead the rollout of new RTM tools, processes, and KPIs, ensuring adoption and capability building within the commercial organization
Manage complex, cross-functional projects involving Sales, Marketing, Finance, Supply Chain, and external partners
Act as a key interface with distributors and strategic customers, leading high-impact negotiations and aligning on new operating models
Develop and enhance commercial dashboards and reporting tools to improve visibility on business performance and sup
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