B Lead Lifecycle Architect (Salesforce)

12 set - Arezzo
SECO Group

SECO S.p.A. in Arezzo is seeking a Marketing Lead Management Specialist to join its Marketing team, focusing on lifecycle management for leads generated from digital campaigns, events, and channels.

You will optimize lead management, nurture prospects, and coordinate data quality and CRM processes. The role requires experience with CRM, marketing automation, and Salesforce, with a solid understanding of B2B lead management concepts, MQL/SQL, lead scoring, and GDPR compliance.

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