Marketing Specialist (M/F/D)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7tfy5d

pbMarketing Specialist (M/F/D) /b /ppbr/ppbWho we are /b /ppAt SCARPA, we are shaped by the mountains and help people prove that no place is too far away.
/ppFor over 90 years, we have been designing and manufacturing high-performance footwear, combining craftsmanship and manufacturing expertise with continuous innovation to create reliable products built to last.
/ppThe mountains guide the way we think and act: no shortcuts, no compromises.
/ppWe believe in people, collaboration and continuous growth, building relationships and processes designed to stand the test of time.
/ppbr/ppbThe role /b /ppFor our headquarters in Asolo, Italy, we are looking for a Marketing Specialist - Alpitude to support the growth and development of the Alpitude category in international markets.
/ppThe role will be responsible for planning, coordinating and executing the category marketing plan, translating SCARPA's brand and category strategy into relevant and impactful consumer experiences.
/ppActing as the main marketing point of contact for Alpitude, the Marketing Specialist will coordinate activities across events, PR, social media, content and influencer/ambassador activations, working closely with internal teams, external partners, subsidiaries and distributors.
/ppbr/ppbWhat you will do /b /pulliPlan and coordinate the execution of the annual Alpitude marketing plan, in line with SCARPA's overall brand and category strategy.
/liliPlan and manage events and brand activations, from set-up and logistics to on-site execution and consumer experience.
/liliSelect, brief and coordinate PR agencies and external partners supporting the category.
/liliWork closely with the Digital team to develop and execute Alpitude social media activities.
/liliCoordinate the production and delivery of category-related content, ensuring consistency across channels and markets.
/liliIdentify and manage influencers, ambassadors and relevant talents, developing activations aligned with the category strategy.




/liliCollaborate with SCARPA subsidiaries and distributors in key international markets to support local activation and category growth.
/liliCoordinate multiple internal and external stakeholders, ensuring clear timelines, responsibilities and deliverables.
/liliMonitor the execution and effectiveness of marketing activities, providing reporting, insights and feedback.
/liliEnsure that all Alpitude marketing activities consistently reflect SCARPA's brand guidelines, values, tone of voice and positioning.
/li /ulpbr/ppbWho we are looking for /b /pulliA marketing professional with 3+ years of experience, preferably gained within lifestyle, outdoor, fashion, sports or consumer brands.
/liliStrong understanding of marketing activation and multi-channel execution.
/liliProven experience in managing events, content projects, PR agencies and/or influencer collaborations.
/liliStrong project management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
/liliAbility to work cross-functionally and effectively coordinate internal teams, agencies and external partners.
/liliGood understanding of social media, content creation and digital marketing.
/liliStrong communication and relationship-management skills.
/liliA proactive, hands-on and collaborative approach, with a strong focus on execution and results.
/liliFluent English, both written and spoken.
/liliWillingness to travel internationally for events and market activities.




/liliA strong affinity with the outdoor world and genuine alignment with SCARPA's values and brand culture.
/li /ulpbr/ppbRequirements /b /pp Degree in Marketing, Communication, Business or related fields.
/pp Fluent English, written and spoken.
/pp?? Willingness to travel internationally for events and market activities.
/ppbNice to have /b /pulliPrevious experience in the outdoor, mountain, lifestyle or sports industry.
/liliExperience working with international markets, subsidiaries and distributors.
/liliAn existing network of PR agencies, influencers, ambassadors or creative partners.
/liliExperience working with premium or highly authentic brands.
/liliKnowledge of consumer trends and culture within the outdoor and lifestyle market.
/li /ulpbr/ppbWhy SCARPA /b /pulliOpportunities for professional growth and continuous learning.
/liliThe opportunity to contribute directly to the development of an international category and brand.
/liliAn inclusive culture based on collaboration, respect, trust and a strong sense of belonging.
/liliWork-life balance, with flexible working hours and the possibility of hybrid working.
/liliWelfare and corporate benefits, including employee discounts.
/liliMeal vouchers.
/li /ulpbGross Annual Salary /b /pulliThe position is classified at Level 5 under the Italian Footwear Industry Collective Labour Agreement (CCNL Calzature e Industria), with an indicative gross annual salary range of b€30,000 to €40,000 /b, depending on the candidate's experience and skills.
/li /ulpbr/ppAt SCARPA, we believe that diversity of thought is a value and that authentic relationships are a source of strength.
/ppThis position is open to candidates of any gender, age or nationality, in accordance with applicable legislation.
Our selection process is based on objective, transparent and gender-neutral criteria, with no discrimination based on factors not relevant to the role.
/ppbr/pp Ready to prove with us that no place is too far away?
Apply now.
/p

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7tfy5d