Sales Manager EU
Pubblicato il 12-09-2026 - Sunwave Communications in Reggio Emilia
Who We Are
Sunwave is a global wireless infrastructure company with a comprehensive portfolio spanning DAS, Small Cells, Open RAN, Private Networks, Network CPE, and SATCOM. Backed by 30+ years of engineering heritage, we are a publicly listed company on the Shanghai Stock Exchange (SSE), providing strong financial stability and long-term commitment to our customers and partners. Our International Headquarters (IHQ) in Singapore is scaling rapidly, with business coverage across North America, South America, Europe, and Asia-Pacific.
The Role
- Own the EMEA growth story for wireless coverage products — DAS and Private LTE/5G Networks — from strategy to signed orders
- A true entrepreneur-in-the-field role: no local team to lean on, you build the market, the channels, and the ecosystem yourself, with HQ support just a call (or flight) away
- Stretch beyond Europe: you'll also lead business development across Africa and the Middle East
What You'll Do
- Shape the strategy: analyze market trends, customer needs, and competition across EMEA; turn insights into targeted sales strategies that hit annual targets within budget
- Win the clients: own designated countries/accounts, build deep relationships with operators and key customers, and capture project orders
- Build the ecosystem: recruit partners, develop channel sales (SI, VAR, MSP),
and grow Sunwave's product ecosystem across EMEA
- Open new fronts: support ODM business in the EU, stay close to Neutral Host opportunities, and lead expansion into Africa and the Middle East
- Sell with substance: demo and explain our DAS and 5G private network solutions to technical buyers — this is solution selling, not order-taking
- Feed the machine: track sales activities, report OTE progress, and feed market/competitor intelligence back to HQ for decision-making
What We Need
- Bachelor's degree or above in Communications, Electronic Engineering, Telecommunications, or related fields
- 8+ years of sales experience in the wireless communications industry, with a track record of building and maintaining sales lead relationships
- Deep technical background and solution-selling capability in DAS and Private LTE/5G Networks
- Fluency in both direct sales (operators, designated clients, NHS) and channel sales (SI, VAR, MSP); familiarity with operator/NHS procurement processes and decision chains
- Self-starter with an entrepreneurial mindset — comfortable operating independently and collaborating remotely with HQ
- Strong sense of responsibility, pressure-resilient, and at home in multicultural teams
- Willingness to travel frequently internationally