Brand Activation Project Manager

12 set - Milano
Richemont Iberia

ppAs our next Brand Activation Project Manager, you will embark on a pivotal mission in strategically planning, coordinating, and executing global and regional brand activation initiatives for Panerai. /ppThis role ensures that all projects align with the brand's luxury positioning, distinctive values, and strict brand guidelines, contributing to enhanced brand visibility, engagement, and desirability through impactful experiences. /ph3Your impact /h3pProject planning coordination /pulliLead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events. /liliCoordinate and manage the end-to-end execution of assigned brand activation projects, from initial brief and conceptualization through to implementation, monitoring, and post-event analysis. /liliEnsure all project activities adhere to the global brand activation guidelines, luxury standards, and operational processes established. /li /ulh3Stakeholder management execution /h3pStakeholder management execution /pulliAct as a key point of contact and facilitate communication between internal stakeholders (e.g., Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors, suppliers) for specific projects. /liliManage brief development, proposal evaluation, negotiation, and performance monitoring ensuring clear roles, responsibilities, and accountability are defined and maintained for all project participants to ensure seamless integration and execution. /liliOversee the logistical and operational aspects of events, campaigns, and activations, ensuring meticulous attention to detail and flawless execution.



/li /ulh3Performance monitoring Brand compliance /h3pPerformance monitoring Brand compliance /pulliMonitor project progress, identify potential risks, and collect/analyze data for post-campaign reporting and ROI evaluation. /liliEnsure strict adherence to Panerai's brand guidelines, visual identity, messaging, and luxury standards across all activation touchpoints and materials. /liliReview and approve creative assets, communications, and production elements for assigned projects to maintain brand consistency and quality. /liliPrepare regular project status updates, contribute to the refinement of brand activation processes and best practices, and support regional/local teams for consistent implementation of initiatives. /li /ulh3Your profile /h3ulliBachelor's degree in Marketing, Business Administration, Event Management, or a related field. /liliMinimum of 5-8 years of progressive experience in project management within brand activation, marketing, or events, preferably within the luxury sector or a premium brand environment. /liliProven ability to manage multiple projects simultaneously, with strong organizational, time management, and prioritization skills. /liliSolid understanding of project management methodologies and tools.



/liliFamiliarity with luxury brand positioning, consumer behavior, and market dynamics. /liliExcellent communication, interpersonal, and negotiation skills, with the ability to build strong relationships with diverse internal and external stakeholders. /liliStrong attention to detail, a proactive approach to problem-solving, and a results-oriented mindset. /liliProficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and project management software. /liliFluency in English and Italian is essential; additional languages (e.g. French) are a significant plus. /liliAvailability to travel internationally as required to oversee project execution and support events. /li /ulh3Why join us? /h3pAt Panerai, you will thrive in a dynamic and international environment guided by a shared passion for innovation and precision. We value diverse talents, perspectives, and experiences, embracing individual strengths to drive collective success. We offer opportunities for continuous learning and growth, empowering you to build a fulfilling career within Panerai. /ph3Your recruitment journey /h3p1st Stage – After your application has been selected, our recruitment team will reach out to you to conduct an introductory call. /pp2nd Stage – Interview with the Senior HR Manager. /pp3rd Stage – Interview with the Head of Brand Activation. /pp4th Stage – Interview with the Brand Communication Director. /ph3Compensation /h3pCCNL Commercio /ppSalary Range 43.000€ - 47.000€ /ppAnnual Premio Plan /pp8€ Meal Voucher per worked day /ppWelfare plan /p /p #J-18808-Ljbffr

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