12 set - Roma
Lagostina
MAIN PURPOSES OF THE JOB:Brand repositioning:Support the Marketing Team in the brand repositioning project already initiated (mainly artwork and content updates to the new brand identity)Product offer development:Conduct a benchmark of competitors and analyze the cookware market to help the team to identify the future product developments needed.Prepare & participate in marketing studies (qualitative & quantitative)Support product offer development, in collaboration with R&D;, design, quality and supply teams, according to the strategy defined by managers.Content & Communication:Produce the launch package associated with the product offer, from packaging up to digital content.
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Brief agencies, participate in shootings,
follow up on asset creation.Identify market needs and produce ad-hoc content required by the markets for specific campaigns or “recovery & improved content” projects.Performance management:Support the marketing team with internal analysis (sell-in), using internal reporting tools (GPS, Qlikview…)Analyze range performance (sales, margin, volumes) and produce recommendations to improve portfolio performances.Provide ad-hoc analysis or elements necessary for the marketing team to build the strategy.MAIN SKILLS REQUIRED :University degree (Past experience within the company on Marketing position will be a plus); Fluent English;Strong analytical, organizational and time management skills; Proactive attitude and ability to work in a team.WHY YOU SHOULD JOIN :Gain valuable experience in Marketing, helping you develop both soft and technical skills to enhance your career within the Marketing field.Work on a brand with very high awareness that is also being restored and refreshed to make it more appealing to younger generations.Represent high-quality products, many of which are produced in Italy, in Omegna (Piedmont).Join an internationa
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