13 set - Milano
WPP Media
About WPP Media
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optiistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
- To deliver the most effective media plan given a budget and an objective
- Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying)
- Deliver competitive report and analyze campaigns results
- Analyze campaigns, and recommend tactical changes to maximize campaign performance
Responsabilities
- To be aware and update about the commercial offer of the online channels in performance market
- Usage of the different tools (mainly Adserver and Analytics) to evaluate the plan's results
- Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting)
- Collaborates with agency cross functional teams and client's suppliers, including creative agencies
About You
- University degree preferably in Economics, Advertising or Marketing and Communication
- At least 2-3 years' experience in media planning
- Proactivity and collaborating skills
- Knowledge of Adserver and Analytics
- Fluent English
- Accuracy, precision, attention to details and meet deadlines
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing
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