13 set - Alba
Ferrero
About the Role:
As a Category Activator for the Seasonal & Praline team , you will play a key role in shaping and executing sell-in and sell-out strategies, leveraging a strong understanding of category performance, shopper dynamics and business KPIs.
You will manage one direct report and work cross-functionally with Marketing, Sales, Category and Shopper Marketing teams to translate business and brand priorities into effective activation plans across channels and store formats.
Based in Alba, this role offers the opportunity to combine strategic thinking with strong execution , contributing directly to business performance in categories where seasonality, gifting occasions and in-store visibility play a critical role.
Main Responsibilities:
You will lead the planning and execution of sales plans for Seasonal & Praline assortments, including in-and-out products and closed-lot initiatives, ensuring alignment with business priorities and commercial objectives.
Manage and optimize the promotional budget dedicated to point-of-sale activations,
identifying the most effective investments to achieve sales and profitability targets.
Define channel assortments across different store formats and shopper missions, identifying the most effective product mix and out-of-shelf opportunities to maximize category performance.
Define the Category Activation Plan for the modern trade channel, leading the development and execution of shopper promotions and in-store activations, including promotional mechanics, POP materials, hostess activities, contests, coupons and other activation initiatives.
Recommend the most effective display solutions , with particular attention to key seasonal periods, ensuring strong visibility and execution at point of sale.
Monitor the effectiveness and competitiveness of sell-out activities through ex-ante and ex-post performance evaluations, analyzing ROI, market share, sell-out performance and relevant channel KPIs. You will translate these insights in
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