Retail activation Specialist

13 set - Milano
Otech - OPPO Authorized Exclusive Distributor Italia

About the Role:

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We are looking for an energetic, creative and highly communicative professional to join our Retail Team.
The role will primarily focus on the local execution of the OPPO All-People Marketing Program, the organization of offline activities in retail stores, universities and other relevant locations, as well as providing operational support for co-marketing initiatives with retail partners.
You will work closely with the Retail, Marketing and Sales teams to turn campaign ideas into engaging local activities and digital content.

Key Responsibilities:

All-People Marketing
- Support the planning and local execution of the OPPO All-People Marketing Program.
- Identify and engage suitable internal participants, retail staff or other local contributors in marketing activities.
- Coordinate the creation of short videos, social media content and other digital materials.




- Support participants in developing engaging TikTok and other social media accounts.
- Monitor participation, content output and campaign performance, and collect successful cases and best practices.
- Prepare regular updates and reports on campaign progress and results.

Offline Activities
- Support the planning and execution of offline marketing activities in retail stores, universities and other relevant locations.
- Coordinate roadshows, product-experience activities, photography-related events and other consumer engagement initiatives.
- Liaise with internal teams, retail partners, universities, agencies and suppliers to ensure smooth execution.
- Prepare presentation materials, event content, promotional materials and operational checklists.
- Provide on-site support and ensure that activities are delivered on time and in line with OPPO brand standards.
- Collect participant feedback and activity data and support post-e

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