Integrated Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7u21ev

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Integrated Marketing team’s mission is to turn central marketing direction, Italy business priorities, and consumer insights into an integrated 360° marketing plan, then bring local and central teams together to coordinate delivery and measure effectiveness.

Success Looks Like
- One integrated 360° Italy marketing plan aligned with business priorities
- Data-driven recommendations and trade-off decisions
- Aligned local and central teams, with risks anticipated
- Campaigns delivered and measured against clear KPIs
- Clear leadership visibility on priorities, risks and results

We’re looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you’ll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.
What You’ll Be Doing
You’ll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you’ll be the go-to person for turning central direction,



business objectives and market insight into a clear, prioritised, data-driven 360° plan.
Here’s What Your Day-to-day Might Look Like
- Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar
- Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team’s assumptions
- Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
- Drive tracking and governance: Monitor deliverables against objectives, maintain campaign doc

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7u21ev