CRM & Customer Transformation Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7uloem

ppEleventy World is looking for a CRM Customer Transformation Manager with proven experience in luxury retail. /p h3The company: /h3 pEleventy was created in 2007 with the mission of promoting the Made in Italy label throughout the world. Eleventy presents a timeless contemporary style that we like to call "contemporary chic". This style harmoniously blends character, elegance and practical functionality while preserving a modern style for all occasions. /p pAt Eleventy we are loyal to high-quality craftsmanship and to the tradition of tailoring, while at the same time attentive to innovation and the demands of the modern world. /p pWe are engaged in perpetuating the beauty of Italian style and of the creative craftsmanship that is steeped in the history and in the culture, in the arts and crafts of our country. /p h3The Role /h3 pThe CRM Customer Transformation manager will lead the definition and implementation of Eleventy's CRM strategy, building the platform, processes and capabilities required to develop a truly customer-centric organisation. /p pThis is a genuine bgreenfield opportunity /b: the successful candidate will be responsible for building the company's CRM capabilities from the ground up, leading the selection and implementation of the platform, defining the technology ecosystem and developing the customer lifecycle strategy. /p pWorking closely with Marketing, Retail, Digital, IT and external partners, this person will serve as the company's key point of reference for the CRM Customer Transformation programme, playing a pivotal role in Eleventy's digital growth. /p h3Responsibilities /h3 h3CRM Platform Transformation /h3 ul liDefine the vision, roadmap and operating model for the CRM function. /li liLead the selection,



implementation and ongoing development of the CRM platform. /li liAct as the business owner of the CRM Transformation programme, ensuring alignment between business objectives and technology implementation. /li liManage relationships with the System Integrator and technology partners, overseeing governance, priorities, quality and delivery timelines. /li liDesign the CRM ecosystem and ensure its integration with ERP, POS, e-commerce, marketing automation and other company systems. /li liDefine customer data governance, architecture and quality standards. /li /ul h3CRM Strategy Customer Engagement /h3 ul liDefine and implement the CRM and Customer Engagement strategy. /li liDevelop omnichannel customer segmentation, personalisation and lifecycle programmes. /li liDesign initiatives aimed at increasing customer loyalty, retention and Customer Lifetime Value. /li liPartner with Marketing and Retail to deliver personalised and consistent experiences across all customer touchpoints. /li /ul h3Customer Insights Performance /h3 ul liDevelop a data-driven CRM function, turning customer insights into actionable business initiatives. /li liDefine KPIs and monitor the performance of CRM initiatives. /li liIdentify growth opportunities through the analysis and strategic use of customer data.



/li liSupport the building the CRM function by defining its processes, governance and best practices. /li liSupport CRM adoption across the organisation. /li liServe as the company's key point of reference for all CRM and Customer Transformation initiatives. /li liSupport cross-functional projects involving internal teams and external partners. /li /ul h3Candidate Profile /h3 ul liAt least five years of experience in CRM, Customer Engagement or CRM Transformation roles. /li liProven experience in designing and implementing enterprise CRM platforms. /li liIn-depth knowledge of bSalesforce /b, bMicrosoft Dynamics 365 /b or equivalent platforms. /li liExperience managing System Integrators and technology partners. /li liknowledge of CRM architecture, customer data models and systems integration. /li liExperience integrating CRM platforms with ERP, POS, e-commerce and marketing technologies. /li liStrategic vision combined with a hands-on approach. /li liExcellent analytical, project management and stakeholder management skills. /li liFull professional proficiency in English. /li liIt is a hands on role. /li /ul h3Preferred Qualifications /h3 ul liExperience in the fashion, luxury or premium sectors. /li liKnowledge of Customer Data Platforms (CDPs), Business Intelligence tools and marketing automation solutions. /li /ul h3What we offer: /h3 h3What We Offer /h3 ul li€9 daily meal vouchers. /li liCorporate welfare /li liAn inclusive and dynamic working environment. /li liStrong opportunities for professional growth. /li liGross annual salary ranging from €50,000 to €70,000, depending on the candidate's experience and expertise. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7uloem