13 set - Vimercate
Bridgestone
Business Marketing Manager Retail South Europe:
POSITION SNAPSHOT:
- JobReq ID: 54912
- Type of work: Hybrid
- Type of contract: Open-ended/permanent
- Full/Part Time: Tempo pieno
- Location: Vimercate (MB), IT
ABOUT US:
Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.
ABOUT THE ROLE:
Job purpose
In line with First Stop Europe’s marketing transformation and franchise excellence agenda,
the Business Marketing Manager Retail EMEA South is responsible for coordinating and driving the execution of the marketing strategy across Spain, Portugal, Italy, and Switzerland.
The role serves as the key regional coordination hub between local markets and suppliers, the central marketing agency, central EMEA marketing functions, and the Head of Franchise Excellence. By ensuring strong collaboration, structured execution, and consistent deployment of centralized marketing initiatives adapted to local needs, the role directly supports franchisee growth, network performance, and the overall First Stop value proposition.
In addition, the role leads and coordinates the regional marketing resources across the countries in scope.
Main responsibilities
- Coordinate and drive the execution of EMEA marketing strategy across the South Region in close collaboration with local markets, suppliers, the central marketing agency, and the Head of Franchise Excellence.
- Act as the primary regional interfa
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