Social Media Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7upe9k

Social Media Specialist

We are seeking a creative and results-driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager, this role combines hands-on content creation with structured planning and performance tracking.

You will play an important role in elevating the hotel’s online presence through engaging storytelling, consistent publishing, and collaboration with both internal stakeholders and external photo and video professionals.

Key Responsibilities

Social Media Management
- Execute the social media strategy in alignment with overall digital marketing objectives
- Manage day-to-day publishing across platforms and channels
- Maintain and update the editorial calendar, ensuring consistency and relevance
- Monitor trends, platform updates, and competitor activity

Content Creation & Production
- Develop engaging in-house content including photos, videos, reels, stories, and copywriting
- Lead and support on-site content creation (events, activations, behind-the-scenes,



as well as employer branding initiatives)
- Ensure brand consistency across all content formats and channels

Creative Coordination
- Coordinate professional photo and video shoots
- Liaise with external photographers, videographers, and creative agencies
- Support briefing, content selection, and delivery timelines
- Ensure alignment with brand standards and campaign objectives

Campaign Execution
- Support the rollout of digital campaigns across social platforms
- Collaborate with Marketing, PR, HR and Operations teams to amplify key initiatives
- Assist in managing influencer collaborations and partnerships

Performance & Analytics
- Track and analyze key social media metrics (engagement, reach, growth, conversions)
- Prepare regular performance reports and dashboards
- Provide actionable insights and recommendations for optimization

Community Management
- Manage and respond to comments and

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7upe9k